Right now it is more important than ever to become your customers' most trusted partner. Here's a simple 3 step approach to doing it:

1. Understand which customers would need you the most right. You could segment based on product line, industry etc.
2. Look at the customers that may not have transacted with you in some time.
3. Reach out to them, let them know you are there to support them through spares or service programs.